The following three-part series of articles was published on the Australian edition of ZDNet's Builder site in February, 2004. These articles have since been syndicated internationally, to the UK and China (in Chinese).
Some of the concepts - and particularly the way they've been articulated - lack polish. However, the issue of business value of IA continues to attract interest, so I thought my own site should at least include a reference.
'Value-based approach to Web site design'
Feedback, comments on this are most welcome.
Responsive Marketing in a Real Time World
6 days ago