tag:blogger.com,1999:blog-8796614.post4096594176388071503..comments2023-04-04T21:28:47.296+10:00Comments on Doc Holds Fourth: Information Architecture, Content & SEOSteve 'Doc' Batyhttp://www.blogger.com/profile/10969845576934241851noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8796614.post-21899214546957700802008-12-20T07:55:00.000+11:002008-12-20T07:55:00.000+11:00Mike,Thanks for the comments. I'll be sure to ...Mike,<BR/><BR/>Thanks for the comments. I'll be sure to take a look at Interactions for the Churchill article.<BR/><BR/>Regarding your second point: I wouldn't characterise the IA as being subordinate to the SEO/marketing folks in that case. I see this arising from a lack of cooperation and integration of their activities. That sentence comes across as describing a temporal flow of activity, but I see IA, SEO & Content as the three corners of a triangle: you can't move one without immediately affecting the other two.Steve 'Doc' Batyhttps://www.blogger.com/profile/10969845576934241851noreply@blogger.comtag:blogger.com,1999:blog-8796614.post-46788821705918277452008-12-20T04:54:00.000+11:002008-12-20T04:54:00.000+11:00Steve, excellent post. Quick response before a mee...Steve, excellent post. Quick response before a meeting...<BR/><BR/>This has been a topic I've been dwelling on sporadically over the last several months. Your quoted response hits the nail on the head; in short, the trust SEO and marketing folks are trying to achieve is often approached with shotgun tactics. While these may be founded in search analytics garnered from a variety of sources, the resulting "trust" is ultimately compromised - SEO keywords in the content often override content crafted to address the visitor directly.<BR/><BR/>Dr. Elizabeth Churchill has a highly relevant piece in the Nov/Dec issue of Interactions. <BR/><BR/>Regarding your 2nd question at the end of your post...my sense is that monitoring social media conversations comes into play here, providing value from a number of perspectives. <BR/><BR/>However, your notion of IAs "<I>being tasked with structuring site content to suit the needs of an audience who - by rights - should never be considered in the information architecture</I>" seems to put the IA lead in a subordinate role to SEO and Marketing. For a tactical IA, this is likely the case. However, IAs can bring a lot of value to the SEO and Marketing table - unfortunately, not all three sing Kumbaya all night long.Anonymoushttps://www.blogger.com/profile/00037653103680037545noreply@blogger.com